Email Personalisation Specialist


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Email Personalisation Specialist


We are looking for a creative and talented, experienced and result driven Email Personalisation Specialist that will be responsible for planning, creating, implementing, and controlling the execution of the E-Mail Marketing strategy to be more consumer focused, to ensure that operationally all the concerned resources are utilized effectively and efficiently in accordance with the targets to be achieved based on clear KPI settled.

Up for the challenge?

In your role you will be supporting us in driving our digital narrative, enhancing Consumer Experience as well as ECCO Image by constantly improving digital communication and content relevance for our consumers and encouraging business growth through effective email marketing campaigns.

When you join ECCO, you become part of a global family where we value people who do things differently. BE DIFFERENT AND FIT IN! 


What will you do?

  • Take care of the planning, creation, implementation and continuous optimization of Newsletter Marketing campaigns including its final execution.
  • Maintain E-Mail Marketing calendars and information throughout project management tools.
  • Continuously optimize the E-Mail Marketing Content, Templates and Flows including segmentation, personalization and automations, A/B testing as well as expand communication across other channels (i.e. Loyalty).
  • Track and coordinate the channel performance based on defined KPIs (OR, CTR, etc.). 
  • Regularly track the status of deliverables, raising red flags for any issues or delays.
  • Ensure On Time and In Full implementation of requested tasks including coordination of Email Marketing activation within Content Activation Team.
  • Draw conclusions and present ideas to improve content performance.
  • Establish and maintain a close contact to ECCO Global Digital, ECCO Europe and other partners and stakeholders to improve overall performance and explore new Newsletter Marketing opportunities.
  • Evaluate competitors’ Newsletter Marketing strategies and execution.Support in GDPR compliant consent management (subscriptions, unsubscriptions).

Must haves in this role

  • Proven experience as an Automation/Personalisation Specialist, E-Mail Marketing Specialist, Marketing Coordinator or Online Marketing Specialist, preferably of a bigger fashion account in an agency or at a fashion brand in-house online marketing department,
  • Profound hands-on experience with different E-Mail Marketing tools & platforms with focus on Automations and Consumer Experience (SalesForce/Ometria experience is an advantage),
  • Critical thinking and problem-solving skills with a can-do attitude,
  • Exceptionally good English – you will work in English on daily basis,
  • Good organization skills with strong attention to detail, 
  • Strong computer literacy – you are comfortable using MS Office tools,
  • Higher education in Marketing, Digital technologies, or similar relevant fields,
  • Sense of ownership – your performance contributes to company’s success!

Imagining yourself at ECCO? Get a glimpse of what your new exciting career entails on



At ECCO, you become part of a meaningful, developing and multicultural workplace. You join a global family of more than 25,000 people who are proud to create the footprints of tomorrow.

Headquartered in Denmark, we are a family-owned company that offers international opportunities. Our offices and facilities have an informal culture and relaxed dress code –our shoe code is slightly stricter.

Join us and we guarantee lifelong learning –the speed of progress is up to you. So, if you’re curious, passionate and ready to make an impact, you’ll fit right in.


Department Digital & E-Commerce

Location Warsaw (Poland)

Advertised 23. March 2023

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