This role is the go-to-person for ECCO.com’s content in Europe, responsible for planning, aligning and operationalizing all content on the 23 sites across Europe. Technically astute and commercially strong, the role ensures meaningful customer journeys that sell.
As an experienced leader the role works across many stakeholder groups in European and Global teams to achieve the best outcome for the European brand owned e-Commerce agenda.
What you will do
- Leading an experienced team: give meaningful objectives and follow-up on them, building development plans to future-proof the skills of the team.
- Spearheading the content planning, direction and operationalisation for the European e-Commerce sites, with the clear goal in mind to provide a commercially impactful customer journey on the site. Owning the master site map for content of ECCO.com
- Execution SEO strategy for content including managing redirects through CMS, identify associated SEO tasks, risks and opportunity when implementing via the CMS, manage product information, content, and imagery, working with the SEO team to ensure keyword optimisation, best practices and strategy alignment
- Deliver on-time content execution to meet the brand and commercial calendar: effectively communicating requirements, timelines and priorities and removing silos and roadblocks for the team.
- Partner with IT/ development teams to build a successful CMS set-up to support European needs
- Managing third-party tools for the purpose of improving conversion through triggers and aided navigation on the site. Including Partnership Management, Scoping, Budgeting, Quarterly Business Reviews
- Weekly Reporting of Site Performance to facilitate trade conversations
- Leading the requirements and execution for product content improvement, with SEO and return optimization in mind
- Taking leading role in content workshops and roadmaps, in an ecosystem of SEO experts, Global Brand Marketing and regional digital marketing. Being a spokesperson to present commercial focus points for Europe to the Global Campaign Teams ensuring content and capabilities are planned in-line with commercial success
Must-haves in this role:
- Minimum of 6 years’ experience in in retail, fast-moving consumer goods, e-Commerce industry or agency
- Experienced in working with content management systems (Adobe Experience Manager, Contentful, Sitecore or similar)
- Native in optimizing content for SEO (product content, redirects)
- Has strong analytical skills and extensively used Analytics for e-Commerce (Google Analytics, Adobe Analytics) to measure success and derive learnings
- Is fluent in using A/B Testing methods and tools (Microsoft Clarity)
- Has been experienced in working closely on e-commerce product development and agile working principles
- Self-starter who takes initiative and pride in carving out opportunities for growth
- Solution-oriented attitude in addressing day-to-day challenges and managing shifting priorities
- Positive and “can-do” mindset
- Emphatic team leader with the ability to create a winning atmosphere which is motivating and at the same time challenging his team to go the extra mile. Experienced in setting impactful objectives and ensuring follow-through and achievement, always focusing on commercial outcome.
- Excellent communication skills
- Very good English – you will work in English on a daily basis
- Degree within Marketing, Sales, E-commerce, Business development or a related field with a consumer/ Retail focus
When you join ECCO, you become part of a global family where we value people who do things differently. BE DIFFERENT AND FIT IN!
Learn more about us!
Imagining yourself at ECCO? Get a glimpse of what your new exciting career entails on https://enter.ecco.com
CREATE THE FOOTPRINTS OF TOMORROW
At ECCO, you become part of a meaningful, developing and multicultural workplace. You join a global family of more than 25,000 people who are proud to create the footprints of tomorrow.
Headquartered in Denmark, we are a family-owned company that offers international opportunities. Our offices and facilities have an informal culture and relaxed dress code –our shoe code is slightly stricter.
Join us and we guarantee lifelong learning –the speed of progress is up to you. So, if you’re curious, passionate and ready to make an impact, you’ll fit right in.