Do you want to lead our global digital experience and revenue optimisation – and define how an international brand engages and converts in the digital space? And do you want to be part of a global company with strong values and global reach – where your digital decisions leave a mark beyond the screen?

At ECCO, you’ll have the opportunity to shape a new function from the ground up – and lead the development of a global team focused on digital excellence and enablement.

You define the digital experience across markets
From our office in Carlsberg City District, Copenhagen, you’ll step into a key leadership role in ECCO’s Global Digital Commerce team – a function currently undergoing a strategic rebuild, with a clear mandate to rebuild ECCO’s digital commerce capability and unlock our next phase of growth, with approximately 20 new specialist roles being established as part of the team’s expansion.

As Director, Digital Experience & Revenue Optimisation, you’ll lead a growing team of specialists in UX, CRO, SEO, product content and onsite merchandising. Together, you’ll define and own ECCO’s global digital experience strategy – setting the standard for how we engage and convert across digital touchpoints, and define how we enable regional teams across markets – with the right standards, experimentation tools and digital best practices.

In this role, you’ll set both the framework and direction for how ECCO.COM and our broader digital platforms engage, convert and perform globally. You’ll be responsible for defining and embedding ECCO’s global digital standards – spanning UX, CRO, SEO and product data governance.

You’ll operate at the intersection of strategy and enablement, ensuring that regional e-commerce teams have the guidelines, tools and insights needed to deliver high-performing, brand-consistent user journeys.

You’ll take on a broad strategic and leadership responsibility as you:

• Lead and develop a new, cross-functional team based in Global Digital Commerce. 
• Establish and implement global standards for CRO, onsite search and merchandising.
• Build and govern a global experimentation programme that uses data, design and behavioural insights to drive continuous uplift in conversion, AOV and engagement
• Own the global PIM structure and product content governance – ensuring every product launched online or via partner channels is complete, compelling and compliant.
• Set the direction for technical SEO and oversee its rollout across regional web teams.

You create clarity in complexity
You thrive in environments where things don’t come pre-packaged. Where you need to align across functions, build standards from scratch, and make digital performance scalable – not by doing more, but by making better decisions.

You’ve worked across CRO, UX, SEO or product content, and you understand the value of alignment across disciplines. You know the difference between performance theory and performance reality – and that great digital experiences aren’t built in silos, but through close collaboration across data, tech and content.

To succeed in this role, you’ll likely:

• Have worked with digital governance and standard-setting in a global, decentralised context.
• Have led multidisciplinary digital teams across functions such as CRO, UX, SEO, PIM or content operations.
• Use experimentation and data to optimise performance in practice – not just in principle.
• Navigate confidently across IT, data, marketing and commerce – and create momentum in cross-functional work.
• Have experience from a retail, e-commerce or DTC organisation, where scale, conversion and consistency matter.

Experience with DAM, personalisation, feed management or technical SEO is an advantage – but not a requirement. You’ll work across digital product, IT, data, and marketing content – ensuring that tools like Algolia, PIM, CMS and experimentation platforms deliver a seamless, high-performing experience.

You shape the experience of millions
This is a unique opportunity to define how ECCO is experienced online – and how users engage, explore and convert across channels and regions. You’ll influence not just what they see, but how they feel, buy and return – building the digital backbone of a global brand in motion.

At ECCO, digital experience is not a service layer – it’s a growth engine. You’ll lead the team that proves it.

Are you ready for your next challenge?
We will invite candidates for interviews on an ongoing basis, so do not hesitate to apply.

For additional information, you can reach out to Daniel Grunwerg, Group VP, Global Digital Commerce, on +45 29 40 90 21.

Imagining yourself at ECCO? Get a glimpse of what your new exciting career entails on https://enter.ecco.com.

CREATE THE FOOTPRINTS OF TOMORROW

At ECCO, you become part of a meaningful, developing and multicultural workplace. You join a global family of more than 23,000 people who are proud to create the footprints of tomorrow.

Headquartered in Denmark, we are a family-owned company that offers international opportunities. Our offices and facilities have an informal culture and relaxed dress code - our shoe code is slightly stricter.

Join us and we guarantee lifelong learning - the speed of progress is up to you. So, if you´re curious, passionate and ready to make an impact, you´ll fit right in.