Are you commercially skilled, motivated to drive engagement and improve the customer journey? We are now looking for a Conversion Rate Optimization Specialist. As an Optimisation Specialist, you are an expert within Conversion Rate Optimisation and you act as an adviser for the most complex and sizeable projects with a major impact.
About this opportunity
Focusing on analysis, optimisation and management of our CRO programme, you’ll engage and build strong connections with key stakeholders to prioritise, plan and drive improvement in line with our business strategy. Through the Web Analytics & Online Optimization team you will help influence and inform business at all stages of CRO process by ensuring insights and strategic recommendations are delivered to key stakeholders.
The ideal candidate has an analytical and customer centric mindset, is naturally inquisitive about drivers and friction points impacting conversion. The candidate also demonstrates an understanding of audience segments and journeys using existing data and customer behaviour insight research.
What you’ll be doing:
- Collaborate closely with other UX, content specialists, POs or other stakeholder such as regional directors to plan, execute, and analyse A/B and multivariate tests that drive higher CR, better user engagement, and improved overall UX.
- You’ll contribute to pushing the digital customer journey forward together with the team and the local stakeholders.
- Act as subject matter expert on A/B testing best practices, keeping up with industry updates to bring change and innovation to our processes.
- Communication is key to collaboration. You clearly provide tests planned and results and share best practices to POs to deliver the changes in a CICD format
- Report on learnings using key metrics and dashboard and clearly prioritise value based tests in agreement with stakeholders
- Continuously drive the Ecommerce conversion KPIs related tests.
The role is based in Copenhagen, Denmark.
Who you are
Collaboration. Ownership. Passion. Courage. These are the values that guide us in being at our best – and that we imagine you share with us.
To succeed in this role, we believe that you:
- Are a strong influencer to push forward player insights to key stakeholders.
- Have an intrinsic drive to constantly make things better, more efficient or more effective.
- Are an internal go-to-person for optimization related questions and reflect self leadership
- Aren’t scared to swing and fail, because those learnings are applied to your next big idea.
- Are passionate and relentlessly focused on conversion optimization for revenue growth.
Your experience and background:
- 3+ years of relevant experience in one or more of the following: conversion rate optimization, digital customer experience analytics, or A/B or multivariate testing program management.
- Strong analytics skills and a data-driven approach with solid commercial experience.
- Experience with major web analytics tools such as Google Analytics, Adobe Analytics, VWO, Optimizely etc. (Familiarity with VWO, google analytics, Microsoft clarity is considered a plus.)
- Demonstrated ability to learn new skills and pick up new technologies quickly.
Imagining yourself at ECCO? Get a glimpse of what your new exciting career entails on https://enter.ecco.com.
CREATE THE FOOTPRINTS OF TOMORROW
At ECCO, you become part of a meaningful, developing and multicultural workplace. You join a global family of more than 23,000 people who are proud to create the footprints of tomorrow.
Headquartered in Denmark, we are a family-owned company that offers international opportunities. Our offices and facilities have an informal culture and relaxed dress code - our shoe code is slightly stricter.
Join us and we guarantee lifelong learning - the speed of progress is up to you. So, if you´re curious, passionate and ready to make an impact, you´ll fit right in.