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SEO and GMB Specialist

It’s time. Hygge, innovation, @eccoshoes and Search Optimisation
    If you know that successful search is integral to consumer journeys and essential for marketing efficiency and great consumer experience then this could be your dream move
    Job Profile:
    We’d love to get to know you if you…..
    • Like the idea of embracing Scandinavian style, sustainability, innovation and marketing in ECCO’s team in Denmark or in the Netherlands
    • Run organic search campaigns that result in high efficiency for search visit/conversion ratios
    • Excel in SEO/GMB tactics including: Keywords and Content; On page; Off page; Technical SEO requirements; Paid and organic balance; GMB set up and management
    • Know all about ranking factors and search engine algorithms
    • Can stay one step ahead of search engine policy and algorithmic changes
    • Impact website architecture, content, linking and other factors to improve SEO positions for target keywords
    The role reports to the Global Director of Marketing, Consumer and Community Engagement
    Qualifications and Work Experience:
    • BS/MS degree in a quantitative, test-driven field
    • Also desired, one of the following: IDM or another Google approved SEO expert accreditation; Facebook Blueprint Planning and Buying, Google Diploma/Ads and Search
    • 2 years’ experience in SEM and SEO within in a high – performance environment for consumer brand, media or specialist search agency
    • Hands on experience with SEO, Website and GMB audits and recommendation implementation
    • Familiar with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)
    • Can share cases to prove volume driving go-to-market content creation with an anchor in web/mobile landing pages and/or Google My Business (GMB), fully search engine optimised from the outset
    We offer:
    This position is available either at our HQ in Tønder, Denmark or at our Global Business Development office in Amsterdam, The Netherlands. Please note that possession of European working entitlements is required.
      Imagining yourself at ECCO? Get a glimpse of what your new exciting career entails on enter.ecco.com.
        CREATE THE FOOTPRINTS OF TOMORROW
          At ECCO, you become part of a meaningful, developing and multicultural workplace. You join a global family of more than 25,000 people who are proud to create the footprints of tomorrow.
            Headquartered in Denmark, we are a family-owned company that offers international opportunities. Our offices and facilities have an informal culture and relaxed dress code – our shoe code is slightly stricter.
              Join us and we guarantee lifelong learning – the speed of progress is up to you. So, if you’re curious, passionate and ready to make an impact, you’ll fit right in.

              AT A GLANCE

              Department Marketing & Communications

              Location Tønder (Denmark)

              Advertised 13. April 2021

              Deadline 31. May 2021

               
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