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Marketing Effectiveness Specialist

We are looking for a performance data analyst, passionate about growth marketing, performance data, analysis and insights.
    If you are ambitious and can deliver performance analytics to support growth marketing then this could be your dream move.
    Job Profile:
    We’d love to get to know you if you…..
    • Like the idea of embracing Scandinavian style, sustainability, innovation and marketing in ECCO’s team in Denmark or in the Netherlands
    • Are focused on marketing measurement and attribution covering key areas of ROI or ROAS; acquisition cost and consumer lifetime value
    • Use data and reporting to accurately inform multiple stakeholders and recommend campaign investments, changes, and increases
    • Understand retail and know how to process a large volume of complex data with precision and translate it into clear report outs to leadership
    • Can implement budget setting and tracking tools for marketing within a consumer first eCommerce/retail business
    • Master eCommerce analytics, tracking and reporting tools, ideally at global scale
    The role reports to the Manager, Marketing Effectiveness.
    Qualifications and Work Experience:
    • Degree or Equivalent likely to be in statistics, computer science, economics, business administration or similar
    • Up to date accreditation in one or more globally recognized analytical and statistical platforms (Adobe, Salesforce, Google, other)
    • 2 years or more working on projects within a global team in either multi - channel retailer or digital agency, consultancy or development house
    • An Analytic Problem-Solving: Processing a large amount of complex data with precision and translating it into measurable results
    • Can demonstrate reporting on performance KPIs to include in some or all of: Consumer growth; Sales volumes; Revenue targets; Consumer Lifetime Value; Net promoter scores; Profitability
    • Able to deliver marketing measurement and attribution inat least 3 of: ROI or ROAS; Cost Per Acquisition (CPA); Cost per order (CPO); Consumer Lifetime value (CLV); Different attribution models and their strength / weakness; Marketing influenced consumer percentage
    We offer:
    This position is available either at our HQ in Tønder, Denmark or at our Global Business Development office in Amsterdam, The Netherlands. Please note that possession of European working entitlements is required.
      Imagining yourself at ECCO? Get a glimpse of what your new exciting career entails on
        CREATE THE FOOTPRINTS OF TOMORROW At ECCO, you become part of a meaningful, developing and multicultural workplace. You join a global family of more than 25,000 people who are proud to create the footprints of tomorrow.
          Headquartered in Denmark, we are a family-owned company that offers international opportunities. Our offices and facilities have an informal culture and relaxed dress code – our shoe code is slightly stricter.
            Join us and we guarantee lifelong learning – the speed of progress is up to you. So, if you’re curious, passionate and ready to make an impact, you’ll fit right in.

            AT A GLANCE

            Department Marketing & Communications

            Location Tønder (Denmark)

            Advertised 13. April 2021

            Deadline 31. May 2021

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